Corporate Leader and Counselor

Key Kohler Co. milestones and growth under Natalie's leadership.

1983 – Elected Vice President and General Counsel of Kohler Co. 

1984 – Instrumental in the acquisition of Sterling Faucet, the first of many Kohler Co. acquisitions. 

1984 – Took on responsibility for KOHLER’s Corporate Communications department, which included print, web and television advertising. Through the years, led KOHLER brand to industry-leading levels of unaided brand awareness, share of web visits and social media metrics in all categories.

1984 – Launched KOHLER on a streak of most memorable exhibits for 36 consecutive years at the International Builders Show, and 15 consecutive years as best exhibit at the Kitchen & Bath Industry Show (KBIS).

1985 – Oversaw the opening of the Kohler Design Center, which has continued to be the hometown face of the brand for its products, ideas and history. 

1986 – Played a key role in the Jacob Delafon acquisition, Kohler Co.’s first international acquisition. 

1986 – Gained responsibility for Kohler Interiors Group with the acquisition of Baker Knapp & Tubbs.

1987 – Named to Kohler Co.’s Board of Directors, where she provided dedicated leadership, counsel and loyalty for 35 years.  

1988 – Debuted KOHLER’s iconic “As I See It” advertising campaign. 

1995 – Helped launch KOHLER into China with the Foshan Kohler Ltd. China Joint Venture. 

1997 – Established Kohler Co.’s online presence with the company’s first website, reaching an even larger consumer group. 

1998 – Orchestrated a stock recapitalization that was vital to Kohler Co.’s ability to stay independent, forward-thinking, and privately held.

1998 – Named to Kohler Foundation, Inc. Board of Directors. 

2000 – Helped KOHLER brand surpass American Standard and Toto to become the leader in the premium plumbing market in China.

2001 – KOHLER became #1 plumbing brand in China as measured by sales. 

2004 – Key to the acquisition of Old Course Hotel, St. Andrews, Scotland. 

2007 – Named Kohler Foundation, Inc. Board President. 

2012 – Led the way for the concept, development and construction of The Beacon, which brought Kohler Co. Communications together under a physical headquarters.   

2012 – Received Marquette University Alumna of the Year Award. 

2019 – Inducted into the Wisconsin Advertising Hall of Fame.